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BUYING GUIDE

First time buyer? Learn everything
you need to know about buying
diamond jewelry.

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The 4Cs

cut
cut

Cut is a diamond's most important characteristic. It has the greatest overall influence on a diamond's beauty.

cut
CLARITY

Clarity is a measure of the number and size of the tiny imperfections that occur in almost all diamonds.

cut
COLOUR

Color refers to a diamond's lack of color, grading the whiteness of a diamond.

cut
carat

Carat is specifically a measure of a diamond's weight, and by itself may not accurately reflect a diamond's size.

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